When it comes to furniture, shoppers know they’re signing up to live with their purchases for a long time. That's why they're willing to put more time and effort into the decision to buy. So how can you stand out - and generate footfall in-store?
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Sneak peak - Exclusive home furnishing trends
80%
of all Home and Furniture sales take place in-store, the most reassuring channel for buyers.
58%
of global ad investment by the industry will be funneled into drive-to-store (DTS) activity by 2023.
5%
of global DTS activity is run on behalf of Home and Furniture brands.
While the majority of Home and Furniture sales take place in showrooms, the industry's global adoption of drive-to-store (DTS) marketing activity varies drastically.
Access the latest sector research by IHS Markit and S4M and learn about:
- Trends in global investment - Local market insights - Tips on running successful campaigns
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